IGNOU MBA Marketing Management 2026: Fees, Eligibility, Duration, Syllabus and Admission
Part of IGNOU Courses & Fees: Explore the IGNOU Courses List for July 2026 Admission and Fees
The IGNOU MBA Marketing Management is a two-year postgraduate degree programme with a total fee of Rs. 64,000 for the July 2026 session. Applicants must hold a Bachelor's Degree of at least three years' duration with a minimum of 50% marks.
| Detail | MBA Marketing Management |
|---|---|
| Programme code | MBAMM |
| School | School of Management Studies (SOMS) |
| Eligibility | Passed Bachelor Degree of Minimum 3 years duration with at least 50% marks (45% in case of candidates belonging to reserved category). |
| Medium | English & Hindi |
| Duration | 2 years minimum, 4 years maximum |
| Programme fee (July 2026) | Rs. 16,000/- for I,II,& IV semester* and Rs.18,000/- for III semester* |
| Full-course programme fee | Rs. 64,000 (Rs. 16,000 x 4 semesters) |
| Total credits | 116 |
| Admission cycles | January & July |
IGNOU MBA Marketing Management: what the programme covers
The IGNOU MBA Marketing Management programme covers 116 credits in total. This Post Graduate Degree programme is recognised by AICTE. It develops skills for business and management careers, with a curriculum designed by management experts to meet current industry requirements. The programme is suitable for both fresh graduates and working personnel.
The 116 credits are divided into 28 courses. Twenty core courses, from MMPC-001 to MMPC-020, are compulsory for all MBA students. Seven courses are specific to the chosen specialisation area, such as Marketing Management. The programme also includes one project course, MMPP-001, which is equivalent to two courses. Students who complete the specified courses of the first and second semesters (56 credits) can request an exit option to receive a Post Graduate Diploma in Management (PGDIM).
IGNOU MBA Marketing Management eligibility: who can apply
To apply for the IGNOU MBA Marketing Management programme, candidates must hold a Bachelor’s Degree of minimum three years duration. A minimum of 50% marks is required for general category candidates. For candidates belonging to a reserved category, the eligibility threshold is 45% marks. The programme is offered in both English and Hindi mediums. The School of Management Studies (SOMS) oversees the Master of Business Administration – Marketing Management (MBAMM) programme. This eligibility applies to all applicants for the IGNOU MBA Marketing Management programme.
Before you apply: IGNOU admission step by step; checking your IGNOU admission status and IGNOU last dates.
IGNOU MBA Marketing Management fees 2026: programme fee and other charges
IGNOU MBA Marketing Management fees for the July 2026 session are Rs. 16,000 per semester for the first, second, and fourth semesters. The third semester fee is Rs. 18,000. For the full minimum duration, the programme fee totals Rs. 64,000, which covers four semesters.
On top of the programme fee, a non-refundable registration fee of Rs. 300 and a University Development fee of Rs. 400 are paid at admission for the July 2026 session. Learners applying through the ODL admission portal, the IGNOU Samarth admission portal, can pay these fees using net banking, debit/credit card, or UPI. A 15% discount on the programme fee is available for learners who choose soft copy study materials instead of printed ones.
| Fee Type | Amount (July 2026 session) | Notes |
|—|—|—|
| Programme Fee (Semesters I, II, IV) | Rs. 16,000 per semester | |
| Programme Fee (Semester III) | Rs. 18,000 per semester | |
| Total Programme Fee (Minimum Duration) | Rs. 64,000 | Excludes registration, development, and exam fees |
| Registration Fee | Rs. 300 | Non-refundable, paid at admission |
| University Development Fee | Rs. 400 | Paid at admission |
| Digital Material Discount | 15% of programme fee | For opting out of printed materials |
MBA Marketing Management fees, July 2026 session
| Charge | Amount |
|---|---|
| Programme fee (July 2026) | Rs. 16,000/- for I,II,& IV semester* and Rs.18,000/- for III semester* |
| Full-course programme fee | Rs. 64,000 (Rs. 16,000 x 4 semesters) |
| Registration fee (once, non-refundable) | Rs. 300 |
| University Development fee (once) | Rs. 400 |
| Term-end exam fee | Rs. 200 per theory course |
Paying IGNOU fees: IGNOU fee structure for every programme.
IGNOU student services
IGNOU MBA Marketing Management duration and credits
The IGNOU MBA Marketing Management has a minimum duration of 2 years. Its maximum duration is 4 years. Students must complete 116 credits to earn the degree.
A learner who falls behind can take up to 4 years to complete the programme. This allows flexibility for those who need more time for assignments and term-end examinations.
IGNOU MBA Marketing Management syllabus: semester-wise courses
Students who enrol in the IGNOU MBA Marketing Management programme follow a structured syllabus, while those who enrol in the general MBA programme choose their specialisation later. The Master of Business Administration – Marketing Management (MBAMM) programme consists of 28 courses, totalling 116 credits. This includes 20 core courses, 7 specialisation courses, and 1 project course (MMPP-001), which is equivalent to 2 courses.
The School of Management Studies (SOMS) offers the IGNOU MBA Marketing Management, which is an AICTE recognised Post Graduate Degree programme. The curriculum is contemporary and covers diverse areas of study in business and management. Students who complete the specified courses of the first and second semesters (56 credits) can exit the programme with a Post Graduate Diploma in Management (PGDIM) upon specific request.
The core courses, numbered MMPC-001 to MMPC-020, are compulsory for all MBA students, regardless of their chosen specialisation. These courses build foundational knowledge for later specialisation studies. Students who enrol directly in a Specialisation MBA Programme, such as MBAMM, cannot change their specialisation later. The project course, MMPP-001, carries significant weight, equivalent to two courses, and requires substantial effort.
Syllabus for other programmes: IGNOU syllabus, programme by programme.
IGNOU MBA Marketing Management admission 2026: how to apply on the Samarth portal
Applicants for the IGNOU MBA Marketing Management programme must apply online through the Samarth portal. The university conducts admissions twice a year, in the January and July cycles. The current admission cycle on the ODL admission portal is July 2026.
To apply for the IGNOU MBA Marketing Management programme, follow these steps:
- Visit the IGNOU Samarth admission portal.
- Keep your APAAR ID ready before starting the application.
- Upload a colour passport-size photograph with a white background, under 100 KB, in JPEG format.
- Upload a soft copy of your educational qualification, under 200 KB, in JPEG or PDF format.
- If applicable, upload a soft copy of your category certificate (SC/ST/OBC), under 200 KB.
- Pay the non-refundable registration fee of Rs. 300.
- Pay the University Development fee of Rs. 400.
- Pay the programme fee for the first semester, which is Rs. 16,000 for the July 2026 session.
- Complete payments using net banking, debit/credit card, or UPI through the payment gateway.
The application process is fully online; no printed form needs to be sent to the Regional Centre. Eligibility requires a Bachelor’s Degree of minimum 3 years duration with at least 50% marks, or 45% for reserved categories.
IGNOU MBA Marketing Management exams and assignments
Assignments are compulsory for the IGNOU MBA Marketing Management programme. Learners submit Tutor Marked Assignments to the Coordinator of their Learner Support Centre. Assignments for the current session are available for download from the University website. If an assignment fails, it must be re-submitted. Once an assignment is passed, it cannot be re-submitted to improve the grade.
Term-end examinations are held twice a year, in June and December, across the country and abroad. Two sessions are conducted daily: 10 AM to 1 PM and 2 PM to 5 PM, as seen in the December 2026 TEE schedule. The examination fee is Rs. 200 per theory course. For projects and practicals, the fee is Rs. 300 for up to 4 credits and Rs. 500 for above 4 credits, applicable from the January 2023 admission cycle. Hall tickets are uploaded on the University website and are not sent by post. Learners may write the exam in Hindi, even if registered in English medium, except for language programmes.
The University provides numerical marks and division (I, II or Pass) for bachelor’s and master’s degrees upon request. A copy of an answer script costs Rs. 100 per course as of January 2026. Only term-end theory exams can be re-evaluated; projects, practicals, workshops, assignments, or seminars are not eligible. Students who fall short of 2% marks for a 2nd or 1st division may improve their grade once. Early declaration of results costs Rs. 1000 per course for Indian students, requiring proof of selection for a post or further studies.
Exam and assignment guides: IGNOU assignment format; IGNOU TEE date sheet and IGNOU result and grade card.
Notices and Documents from IGNOU
Common IGNOU Questions
What is the total fee for the IGNOU MBA Marketing Management programme?
Additional charges for registration, development, and examinations apply.
What are the eligibility criteria for the IGNOU MBA Marketing Management?
To be eligible for the IGNOU MBA Marketing Management, applicants must hold a Bachelor's Degree of at least three years' duration. A minimum of 50% marks is required for general category candidates, while reserved category candidates need at least 45% marks.
How many credits does the IGNOU MBA Marketing Management programme have?
The IGNOU MBA Marketing Management programme has a total of 116 credits. This includes 20 core courses, 7 specialisation courses in Marketing Management, and one project course (MMPP-001), which is equivalent to two courses.
What is the minimum and maximum duration to complete the IGNOU MBA Marketing Management?
The minimum duration to complete the IGNOU MBA Marketing Management is two years. Learners have a maximum of four years to complete all programme requirements, including assignments and term-end examinations.
Can I change my specialisation after enrolling in IGNOU MBA Marketing Management?
No, changing specialisation is not allowed once you enrol in a Specialisation MBA Programme like IGNOU MBA Marketing Management. If you are undecided, you may enrol in the general MBA Programme first and choose a specialisation later.
Is there an exit option before completing the full IGNOU MBA Marketing Management degree?
Yes, an exit option is available after completing the specified courses of the first and second semesters, which total 56 credits. Upon specific request, learners can be awarded a Post Graduate Diploma in Management (PGDIM).
Are there any practicals or projects in the IGNOU MBA Marketing Management syllabus?
Yes, the IGNOU MBA Marketing Management programme includes one project course, MMPP-001. This project is a significant component, equivalent to two courses, and contributes to the overall 116 credits of the programme.
What is the fee for term-end examinations in the IGNOU MBA Marketing Management?
The examination fee for theory courses is Rs. 200 per course. For project and practical examinations, the fee is Rs. 300 for courses up to 4 credits and Rs. 500 for courses above 4 credits, applicable from the January 2023 admission cycle.
Does IGNOU MBA Marketing Management offer study material in digital format?
Yes, learners can opt for digital study material instead of printed books. Choosing the soft copy option provides a 15% discount on the programme fee. All self-learning material is also available on the eGyanKosh repository.
Is the IGNOU MBA Marketing Management programme recognised?
Yes, the IGNOU MBA Marketing Management programme is an AICTE recognised Post Graduate Degree programme. It is designed by management experts to meet current industry requirements and practices, ensuring its relevance for careers in business and management.