IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM) 2026: Fees, Eligibility, Duration, Syllabus and Admission
Part of IGNOU Courses & Fees: Explore the IGNOU Courses List for July 2026 Admission and Fees
| Detail | Post Graduate Diploma(Marketing Management) (PGDIMM) |
|---|---|
| Programme code | PGDIMM |
| School | School of Management Studies (SOMS) |
| Eligibility | Any graduate (including Chartered Accountancy/ Cost Accountancy/ Company Secretaryship) with 50% marks for general category/ 45% for reserved category as per Government of India Rules. |
| Medium | English |
| Duration | 1 year minimum, 3 years maximum |
| Programme fee (July 2026) | Rs. 20,000/- Total * |
| Total credits | 36 |
| Admission cycles | January & July |
IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM): what the programme covers
The IGNOU Post Graduate Diploma in Marketing Management (PGDIMM) is a 36-credit programme from the School of Management Studies (SOMS). It develops skills for careers in business and management, designed for both fresh graduates and working personnel.
The programme covers diverse areas of study. Semester I includes two compulsory courses: MMPC 001 Management Functions and Organizational Processes (4 credits) and MMPC 006 Marketing Management (4 credits). Each elective carries 4 credits. Semester I has a total of 24 credits.
Each of these electives is worth 4 credits. The total credits for Semester II are 16. The programme requires students to choose any seven courses from the electives across both semesters.
IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM) eligibility: who can apply
To apply for the IGNOU Post Graduate Diploma in Marketing Management (PGDIMM), a candidate must hold a graduate degree. This includes degrees such as Chartered Accountancy, Cost Accountancy, or Company Secretaryship. General category applicants need a minimum of 50% marks in their qualifying examination. For reserved category candidates, the eligibility threshold is 45% marks, as per Government of India Rules. The entire programme is delivered in English medium.
Before you apply: IGNOU admission step by step; checking your IGNOU admission status and IGNOU last dates.
IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM) fees 2026: programme fee and other charges
The total programme fee for the IGNOU Post Graduate Diploma in Marketing Management (PGDIMM) is Rs. 20,000 for the July 2026 session. This fee covers the full programme. Learners also pay additional charges at the time of admission.
A non-refundable registration fee of Rs. 300 applies, along with a University Development fee of Rs. 400. These are paid on top of the programme fee when applying through the ODL admission portal for July 2026. The application process is fully online, with no printed forms required to be sent to a Regional Centre. Payment can be made via Net banking, debit/credit card, or UPI through the payment gateway.
Learners who choose soft copies of study materials instead of printed self-instructional study material receive a 15% discount on the programme fee. Printed self-learning material is provided as a print book and/or e-book.
| Fee Type | Amount (Rs.) |
| :————————- | :———– |
| Programme Fee (July 2026) | 20,000 |
| Registration Fee | 300 |
| University Development Fee | 400 |
Post Graduate Diploma(Marketing Management) (PGDIMM) fees, July 2026 session
| Charge | Amount |
|---|---|
| Programme fee (July 2026) | Rs. 20,000/- Total * |
| Registration fee (once, non-refundable) | Rs. 300 |
| University Development fee (once) | Rs. 400 |
| Term-end exam fee | Rs. 200 per theory course |
Paying IGNOU fees: IGNOU fee structure for every programme.
IGNOU student services
IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM) duration and credits
The IGNOU Post Graduate Diploma in Marketing Management (PGDIMM) has a minimum duration of 1 year and a maximum duration of 3 years. Learners must complete 36 credits to earn the diploma. A learner who falls behind can take up to three years to complete the programme.
IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM) syllabus: semester-wise courses
The IGNOU Post Graduate Diploma in Marketing Management (PGDIMM) syllabus includes two compulsory courses and a selection of elective courses across two semesters. The programme totals 36 credits. This structure allows learners to specialise in specific areas of marketing.
In Semester I, learners study two compulsory courses: MMPC 001 Management Functions and Organizational Processes and MMPC 006 Marketing Management. Each of these compulsory courses carries 4 credits. MMPC 001 covers topics like Introduction to Management and Organisational Processes, while MMPC 006 focuses on Introduction to Marketing and Product and Pricing Decisions. Learners must also choose elective courses from a list that includes MMPM 001 Consumer Behaviour, MMPM 002 Sales Management, MMPM 003 Product and Brand Management, and MMPM 009 Retail Management. Each elective course in Semester I also carries 4 credits. The total credits for Semester I are 24.
Semester II offers only elective courses. Learners opt for from MMPM 005 Marketing of Services, MMPM 004 International Marketing, MMPM 007 Integrated Marketing Communication, and MMPM 006 Marketing Research. Each of these elective courses is worth 4 credits. The total credits for Semester II are 16. Learners must choose any seven courses from the electives across both semesters to complete the diploma. The eGyanKosh study blocks provide detailed content for each course, such as Block 1: Introduction to Retail Management for MMPM 009 Retail Management, or Block 1: Concepts and Applications for MMPM 006 Marketing Research.
Post Graduate Diploma(Marketing Management) (PGDIMM) structure at a glance
| Semester / group | Courses | Credits |
|---|---|---|
| 1st semester | 6 courses | 24 |
| 2nd semester | 4 courses | 16 |
Post Graduate Diploma(Marketing Management) (PGDIMM) 1st semester
| Course code | Course title | Credits | Type |
|---|---|---|---|
| MMPC 001 | Management Functions and Organizational Processes | 4 | Compulsory |
| MMPC 006 | Marketing Management | 4 | Compulsory |
| MMPM 001 | Consumer Behaviour | 4 | Elective |
| MMPM 002 | Sales Management | 4 | Elective |
| MMPM 003 | Product and Brand Management | 4 | Elective |
| MMPM 009 | Retail Management | 4 | Elective |
Post Graduate Diploma(Marketing Management) (PGDIMM) 2nd semester
| Course code | Course title | Credits | Type |
|---|---|---|---|
| MMPM 005 | Marketing of Services | 4 | Elective |
| MMPM 004 | International Marketing | 4 | Elective |
| MMPM 007 | Integrated Marketing Communication | 4 | Elective |
| MMPM 006 | Marketing Research | 4 | Elective |
Syllabus for other programmes: IGNOU syllabus, programme by programme.
IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM) admission 2026: how to apply on the Samarth portal
Applicants for the IGNOU Post Graduate Diploma in Marketing Management (PGDIMM) must apply online through the Samarth portal. The application process is fully online; no printed form needs to be sent to the Regional Centre.
IGNOU conducts admissions for the Post Graduate Diploma in Marketing Management (PGDIMM) twice a year, in January and July cycles. The current cycle open on the ODL admission portal is the July 2026 cycle.
To apply for the July 2026 session, follow these steps:
- Visit the IGNOU Samarth admission portal.
- Keep your APAAR ID ready before starting the application.
- Prepare soft copies of required documents: a colour passport-size photograph with a white background (under 100 KB, JPEG format), relevant educational qualification proof (under 200 KB, JPEG/PDF format), and a category certificate if applicable for SC/ST/OBC (under 200 KB).
- Complete the online application form with personal and academic details.
- Pay the fees online using net banking, debit/credit card, or UPI through the payment gateway. The total programme fee for the Post Graduate Diploma in Marketing Management (PGDIMM) is Rs. 20,000/- for the July 2026 session.
- In addition to the programme fee, a non-refundable registration fee of Rs. 300 and a University Development fee of Rs. 400 are paid at admission for the July 2026 session.
IGNOU Post Graduate Diploma(Marketing Management) (PGDIMM) exams and assignments
The IGNOU Post Graduate Diploma requires compulsory assignments. A failed assignment must be re-submitted; once passed, it cannot be re-submitted to improve the grade.
Term-end examinations for the IGNOU Post Graduate Diploma are held twice a year, in June and December, throughout the country. There are two exam sessions daily: 10 AM to 1 PM and 2 PM to 5 PM, as per the December 2026 TEE schedule. Learners may write the exam in Hindi even if registered in English medium, except for language programmes, as per the December 2026 TEE rules.
The examination fee is Rs. 200 per theory course, as of the December 2026 TEE. For project and practical exams, the fee is Rs. 300 for up to 4 credits and Rs. 500 for above 4 credits, applicable from the January 2023 admission cycle. Hall tickets are uploaded on the University website and are not sent by post for the July 2026 examinations. A copy of the answer script costs Rs. 100 per course, as of January 2026. Only term-end theory exams can be re-evaluated; projects, practicals, workshops, assignments, or seminars are not eligible.
Exam and assignment guides: IGNOU assignment format; IGNOU TEE date sheet and IGNOU result and grade card.
Notices and Documents from IGNOU
Common IGNOU Questions
What is the total fee for the IGNOU Post Graduate Diploma in Marketing Management?
The total programme fee for the IGNOU Post Graduate Diploma in Marketing Management is Rs. 20,000/- for the July 2026 session. This fee covers the full programme. A non-refundable registration fee of Rs. 300 and a University Development fee of Rs. 400 are paid at admission in addition to the programme fee.
What are the eligibility criteria for the IGNOU Post Graduate Diploma in Marketing Management?
To be eligible for the IGNOU Post Graduate Diploma, you must be a graduate from any discipline. General category candidates need 50% marks, while reserved category candidates require 45% marks as per Government of India Rules. This includes those with Chartered Accountancy, Cost Accountancy, or Company Secretaryship qualifications.
How many credits does the IGNOU Post Graduate Diploma in Marketing Management have?
The IGNOU Post Graduate Diploma in Marketing Management has a total of 36 credits. One credit equals 30 hours of learner study. You must choose any seven courses from the electives to complete the programme.
Which semester has more courses in the IGNOU Post Graduate Diploma in Marketing Management?
Semester I has a heavier workload with 24 credits, compared to Semester II which has 16 credits. Semester I includes two compulsory courses, MMPC 001 Management Functions and Organizational Processes and MMPC 006 Marketing Management, each carrying 4 credits.
Are there any practicals or projects in the IGNOU Post Graduate Diploma in Marketing Management?
The programme description and course list do not mention any practicals or projects. The examination fee structure indicates a fee for projects and practical exams, but these are not listed as part of the PGDIMM curriculum. Attendance at practical sessions is compulsory where a programme has practicals.
Can I get a discount if I choose digital study materials for the IGNOU Post Graduate Diploma?
Yes, you can receive a 15% discount on the programme fee if you opt for soft copies of the study material instead of printed books. The self-learning material for over 3923 courses is available on eGyanKosh.
Where can I find the study blocks for the courses in the IGNOU Post Graduate Diploma?
The study blocks for courses like MMPC 001 Management Functions and Organizational Processes and MMPC 006 Marketing Management are available on eGyanKosh. For example, MMPC 001 has four blocks covering Introduction to Management and Managerial Processes.
What is the minimum and maximum duration to complete the IGNOU Post Graduate Diploma in Marketing Management?
The minimum duration to complete the IGNOU Post Graduate Diploma in Marketing Management is 1 year. You have a maximum of 3 years to complete the programme from your admission cycle.
When are the term-end examinations held for the IGNOU Post Graduate Diploma?
Term-end examinations for the IGNOU Post Graduate Diploma are held twice a year, in June and December. You must submit your assignments before taking the Term-End Examination. The examination fee is Rs. 200 per theory course.
Can I write my term-end examination in Hindi for the IGNOU Post Graduate Diploma?
Yes, you may write your term-end examination in Hindi even if you registered for the English medium. This rule applies to all programmes except language programmes. Examinations are held at centres across the country.