IGNOU MMPM 005 Marketing of Services: Assignment, Question Papers and Study Blocks

Part of IGNOU Study Material: IGNOU Study Material 2026: How to Check Book Status and Download eSLM PDF?

MMPM 005 Marketing of Services at a glance

MMPM 005 subject name and where it sits in IGNOU PGDIMM

MMPM 005 is named Marketing of Services. This is an elective course carrying 4 credits. One IGNOU credit equals 30 hours of study, so MMPM 005 requires 120 hours of learner study. It is listed in the course table of the IGNOU Post Graduate Diploma in Marketing Management (PGDIMM).

MMPM 005 is placed in Semester II of the PGDIMM programme. The School of Management Studies (SOMS) offers this course, and the programme medium is English. Other courses studied in the same PGDIMM term include MMPM 004 International Marketing, MMPM 007 Integrated Marketing Communication, and MMPM 006 Marketing Research, each also carrying 4 credits.

The July 2024 and January 2025 sessions assignment file for MMPM 005 is issued for MBA, MBAMM, MBAOL, PGDIMM and PGDISM, so learners of each of these programmes write the same questions.

The whole programme: IGNOU PGDIMM fees, eligibility and admission.

MMPM 005 syllabus: the 4 study blocks on eGyanKosh

The MMPM 005 study material is available on eGyanKosh, organised into four distinct blocks. This elective course, worth 4 credits, first establishes a foundational understanding of services marketing before moving into more specific applications.

Block 1, “Marketing of Services: An Overview,” introduces the core concepts. Building on this, Block 2 details the “Service Marketing Mix,” covering the traditional four Ps in a service context. Block 3 then expands this to the “Extended Marketing Mix for Services,” adding crucial elements beyond the initial mix. Finally, Block 4, “Strategic Issues,” addresses broader strategic considerations within services marketing, drawing on the concepts from the preceding three blocks.

The 4 blocks hold 14 units between them:

1. Block 1: Marketing of Services: An Overview
   • Unit 1: Marketing of Services: An Introduction
   • Unit 2: Conceptual Framework for Services Marketing
   • Unit 3: Consumer Behaviour in Services
2. Block 2: Service Marketing Mix
   • Unit 4: Product Decisions
   • Unit 5: Pricing Decisions
   • Unit 6: Place Decisions
   • Unit 7: Promotion Decisions
3. Block 3: Extended Marketing Mix for Services
   • Unit 8: Managing People
   • Unit 9: Managing Physical Evidence
   • Unit 10: Managing Service Process
4. Block 4: Strategic Issues
   • Unit 11: Service Quality
   • Unit 12: International Trade in Services
   • Unit 13: Managing Demand and Capacity
   • Unit 14: Emerging Issues in Marketing of Services

Getting the printed books and e-books: IGNOU study material.

MMPM 005 assignment: download, submission and marks

MMPM 005 assignment files for the current session are put on the website for download. MMPM 005 Marketing of Services is an Elective course with 4 credits, listed in Semester II of the IGNOU Post Graduate Diploma in Marketing Management (PGDIMM). This programme is offered by the School of Management Studies (SOMS) in English medium.

Assignments are compulsory for MMPM 005. Assignment responses must be written before taking the Term-End Examination (July 2026). Tutor Marked Assignments go to the Coordinator of the learner’s Learner Support Centre (July 2026). A failed assignment must be re-submitted. Once an assignment is passed, it cannot be re-submitted to improve the grade.

MMPM 005 assignment questions: July 2024 and January 2025 sessions

Assignment MMPM-005/TMA/ JULY/2024 has 5 questions. The instruction on the file: “Attempt all the questions and submit this assignment to the coordinator of your study centre.”

Questions as printed in IGNOU’s file: MMPM 005 assignment PDF. Check the Assignments page before you write, since IGNOU replaces the file each year.

Assignment rules that apply to every IGNOU course: front page format, paper and margin rules, binding and envelope and checking assignment status.

MMPM 005 question papers and the term-end exam

IGNOU publishes previous term-end question papers on its Previous Question Papers page. These papers are arranged by programme and course. Learners looking for MMPM 005 question papers can find them there.

The term-end examination for MMPM 005 is held twice a year, in June and December. Examination centres are available across the country and abroad. There are two daily exam sessions: 10 AM to 1 PM and 2 PM to 5 PM, as seen in the December 2026 TEE schedule.

The examination fee is Rs. 200 per theory course for the December 2026 TEE. Learners may write the exam in Hindi even if registered in English medium, except for language programmes. Only term-end theory exams can be re-evaluated; projects, practicals, workshops, assignments, or seminars cannot.

For Indian students, early declaration of results costs Rs. 1000 per course, requiring proof of selection for a post or further studies. The University provides numerical marks and division (I, II or Pass) for bachelor’s and master’s degrees upon request. A copy of the answer script costs Rs. 100 per course as of January 2026.

MMPM 005 previous year question papers

The last 6 term-end papers on IGNOU’s question paper site:

MMPM 005 exam pattern

The June 2026 paper runs 3 hours and carries 100 marks. The instruction at the top reads: “(i) This paper consists of two Sections : Section A and Section B. (ii) Attempt any three questions from Section A. All questions in this Section carry equal marks. (iii) Section B is compulsory.”

MMPM 005 topics asked in more than one exam

Read across the 6 papers, these subjects came back:

How the questions in these papers spread over the blocks (27 of 31 questions match a unit):

For the exam itself: previous year question papers by programme, the exam form, the date sheet and results and grade card.

Official IGNOU links for MMPM 005

• eGyanKosh: MMPM-005 Marketing of Services
• IGNOU previous term-end question papers
• IGNOU assignments page

Common IGNOU Questions